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Product Description
New Aquaracer! Brushed & Polished Stainless steel case and bracelet, Displays date at 3, Luminous hands and hour markers.
Review :
For the past few years my “everyday” watch was a Seiko chronograph. While there is nothing wrong with it, I decided I wanted something with a little more style. Initially, I bought a Seiko Coutura, but returned it disappointed. I decided to spend a little more, but since I’m not a watch collector, I think $1,000 was about as much as I wanted to spend for a utility watch (or a quartz), though $500 would have probably been more practical (I guess it depends on where one draws the line between utility and luxury).

I looked at Tissot, which was probably the best choice for its price, also Movado, Bulova, and a few others, but really liked the style of the Tag Aquaracer. I chose this model because it’s simple yet stylish. A chronograph would have been okay too, but all the ones I looked at were just too large for my taste. While this model is average in size, it’s not too large or heavy.

I trust that Amazon Direct sells authentic, non-refurbished watches, while offering a good warranty (not sure about the third party sellers), but I decided to purchase from a local authorized dealer. They gave me a discount, so I only ended up paying about $100 more, and I have the manufacturer’s warranty. (Had they not given me the discount I would have had no problem buying from Amazon Direct)

I give this watch a 5 star overall, but for those interested in buying this watch, I’ll point out a couple of things.

If you’re farsighted or often in dimly lit areas, the watch can be a little hard to see. The dial and date are a little small, and the hands can blend into the background. I knew this before I bought it, but just mentioning it for those considering buying online. The same version of this watch with black or blue faces are much easier to read, but I really liked the look of the silver face (there is also a WAF1111 that is silver with different finish). I just think if Tag had put a black trim around the hands it would have been a little better design, but perhaps that would make it look tacky, who knows. That said, you should have absolutely no problem reading it in the office, outside, or pretty much 90% of the time, and I you’re like me and don’t want a huge watch, the trade-off may have to be a slightly smaller face.

The other issue is the value of Tag’s brand recognition versus other “luxury” brands. I looked at the Tissot very closely, as well as Bulova and some others, and overall the quality seemed to be on par. Albeit, I’m not a watchmaker, and I did not look inside. However, quartz movements are pretty consistent (versus some of the more expensive mechanical watches), so candidly speaking, I think it’s pretty obvious there is a fairly steep premium one pays for brand recognition when buying a Tag Heuer, though obviously this is subjective.

Nevertheless, without question this is a quality watch, and it looks great. Since I have only owned it for a few days, I cannot comment on its longevity, how it stands up to nicks and scratches, or its accuracy, but I’m pleased with my purchase and would recommend this watch to others.
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